meet zig

zig takes a whole new approach to the agency website: having one of the employees act as a virtual tour guide. Compelling stuff. (via)

Viral Marketing Backlash has begun...

It's a bit slow at the beginning, but picks up after about a minute or so...

Minnesota Lottery Ads Capture Store Clerk Geekism Perfectly

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Find more videos like this on AdGabber



Find more videos like this on AdGabber


via

You Suck at Photoshop #2

Not work related at all:

The Perfect Girl (Vince Vaughn)

This is funny little use of typography:

not to get into partisan politics or anything

but the applications of Barrack Obama's logo are nothing short of mind-boggling.

See a detailed write-up here.

For each segment of people, the logo changes accordingly, tip-toeing a fine line between cliché and clever, and never crossing to the former's dark side. The iterations are quickly identifiable and feel genuinely concerned with connecting to the people they are talking to, without pandering. The executions are rather flawless and work perfectly on screen with the detailed gradients and subtle background illustrations. Even the typography is lovingly handled, with each segment changing ever so slightly and unified by the use of Gotham in most of the applications, and using other typefaces as fitting — even the "kids" typography looks finessed, despite the looming pitfalls of faux child-drawn typography. This kind of playful flexibility is typically reserved for the likes of MTV, VH1 or Nickelodeon and the breadth of this kind of brand architecture for global corporations with endless divisions.